Blogs, News, and White Papers
Content Marketing, Brand Journalism, and Advertising
Content Marketing, Brand Journalism, and Advertising ? Be sure you understand the differences among Content Marketing, Brand Journalism, and Advertising. While there are similarities among these three tools, there are distinct differences. Knowing when, where, and how...
Conversion Centered Website Design
Ranking, being found, and getting the conversion requires strategy and conversion centered website design in today's digital environment. Looking back, the changes affecting website development that have occurred over the past couple of years, are substantial....
The Gap Between Traditional and Digital Thinking
Here we are finally emerging from the Great Recession, helping our clients take fresh look at business planning for the future new perspectives, and forefront in our efforts is to gradually bridge the gap between traditional and digital thinking. It has become...
Changes in SEO Practices
Over the past couple of years there have been major changes to search engine algorithms that have created changes in SEO practices. Gone are the days of (over) stuffing keywords and search terms, along with any pixie dust or magic (apparently) possessed by many of...
Facebook Ad Problems – How Big Is the Risk?
I don't know about you, but I've been getting an increasing number of spam emails and other notifications pushing Facebook ads, or Facebook pay-per-click regardless of the reported facebook ad problems. I've even gotten a few with the intro, "Did you know you can...
How to Choose a Website Domain – Six Important Things to Consider
How to Choose a Website Domain Wondering how to choose a website domain?I wish I could be involved in this decision with every client we gain. Unfortunately we (too often) hear from them after they've chosen and purchased their domain. This is one of the most...
Why You Must Have Control of Your Website Domain
We've covered the subject of why you must have control of your website domain in previous articles, but because it is so important, and because so many folks do not actually own their website domains, we've decided to give it some more attention. Perhaps you're one of...
Insane Marketing Strategy
Before we get into the details of this incredibly insane marketing strategy, let's cover some basics beginning with the definition of "insanity". I've seen a variety of definitions, but all are very similar to this one from the Merium-Webster's online dictionary:...
Traditional Logic Often Does Not Apply – Search for the Future
Search for the future. This digital era through which we have entered seems to be creating conflicts with traditional logic (often and) previously employed when determining the best place to deliver any given message. While many forms of media still prove to be...