Blogs, News, and White Papers
Content, Traffic, Repeat: The Zeus Digital Marketing Formula for Online Visibility
Content is Still King in The Digital Age - Traffic Shares the Throne Welcome to the digital age, where being seen online is no longer a luxury—it’s a necessity for survival. At Zeus Digital Marketing, we understand the challenges small businesses face in gaining...
Generative AI: Navigating Fears and Unlocking Potential
Not AI In General, But Generative AI At our agency, we've been using AI for some time as a tool to assist in search and in curating and writing content. We need to draw a distinction between AI in General and Generative AI, because we still get some negative comments...
The Waves of Change: Google’s March 2024 Algorithm Update and AI Content Creation
Navigating the Change In the ever-evolving landscape of digital marketing, staying abreast of the latest algorithm updates from Google is crucial for ensuring your content remains visible and competitive. The March 2024 algorithm update from Google has been a topic of...
The Democratization of Web Development: From Code to Content
The digital landscape has undergone a remarkable transformation over the past few decades, particularly in the realm of website development. What once was a field dominated by those proficient in HTML, CSS, and JavaScript has evolved into a more inclusive arena,...
Navigating the Bias in AI: Safeguards for an Equitable Future
As artificial intelligence (AI) weaves itself into the fabric of our daily lives, its potential to shape industries, economies, and social structures becomes increasingly evident. However, alongside its remarkable capabilities, AI brings forth a significant challenge:...
Navigating the Evolution of Google’s Algorithm: A Veteran’s Insight on AI and SEO Best Practices
By Jeff Gilder With two decades of SEO experience under my belt, I've witnessed firsthand the seismic shifts in Google's algorithm and its profound impact on search quality. The journey through Google's algorithm changes is not just a study of SEO's evolution;...