by Jeff Gilder | Aug 13, 2026 | Blogs and News
By Jeff Gilder I’ve built my companies on the idea that trust is the whole game. In marketing, in media, in competitive golf — doesn’t matter. The second the audience suspects you’re working an angle they don’t know about, you’re done....
by Jeff Gilder | Jul 28, 2026 | Blogs and News
(And They’re Costing You Customers Every Day) By Zeus Digital Marketing Most business owners ask the wrong question about their website. They ask, “Do I need a new one?” That’s the easy question. The real one is harder: “Is my website...
by Jeff Gilder | Jul 7, 2026 | Marketing Updates
Many business owners believe they’re being smart and strategic with their marketing. They allocate what feels “reasonable,” run a few campaigns or update their website now and then, track basic metrics, and conclude they’re optimizing effectively. The uncomfortable...
by Jeff Gilder | Jun 18, 2026 | Blogs and News
Starting a business is never easy. Starting one after spending more than three decades building a successful career in a single industry may be even harder. For most people, 32 years of experience becomes a comfortable place to stay. The routines are familiar. The...
by Jeff Gilder | May 21, 2026 | Blogs and News
By Jeff Gilder I used to race stock cars. Not as a career. More of a serious hobby — the kind where you tell yourself it’s just for fun, but then you find yourself in the shop every night at 10 PM covered in grease, chasing a tenth of a second. I started on dirt...
