by Jeff Gilder | Jul 7, 2026 | Marketing Updates
Many business owners believe they’re being smart and strategic with their marketing. They allocate what feels “reasonable,” run a few campaigns or update their website now and then, track basic metrics, and conclude they’re optimizing effectively. The uncomfortable...
by Jeff Gilder | Jun 18, 2026 | Blogs and News
Starting a business is never easy. Starting one after spending more than three decades building a successful career in a single industry may be even harder. For most people, 32 years of experience becomes a comfortable place to stay. The routines are familiar. The...
by Jeff Gilder | May 21, 2026 | Blogs and News
By Jeff Gilder I used to race stock cars. Not as a career. More of a serious hobby — the kind where you tell yourself it’s just for fun, but then you find yourself in the shop every night at 10 PM covered in grease, chasing a tenth of a second. I started on dirt...
by Jeff Gilder | May 19, 2026 | Blogs and News
By Jeff Gilder | Zeus Digital Marketing | Myrtle Beach, SC There’s a question every business owner asks before hiring a marketing agency: Have you actually done this before? Not pitched it. Not theorized about it. Done it – built something from nothing,...
by Jeff Gilder | May 19, 2026 | Blogs and News
There was a time when “Reputation Management” meant something fairly straightforward, if not always flattering. It was, in essence, damage control – a digital sleight of hand designed to push bad news down and prop good news up. Today, the term means...
