The right social media strategy varies from business to business. Even though most of the popular platforms being utilized today are beginning to mature, they are certainly still evolving. Consideration should be given to the amount of time one devotes to any platform compared to the actual results. Quite often likes and followers fail to convert to traffic or sales, and ad placement has become necessary for message amy significant delivery on some platforms.It can in some cases take months if not years to build enough following to generate results from social media. That is, if “results” are considered conversions of traffic and sales, and that is the only result that should be considered successful. Otherwise, it is just “socializing”.
Regardless of the amount of time devoted to building a social media presence, there is some benefit to be gained by simply setting up the account. Having multiple URLs related to your business helps to increase your digital footprint…and that can’t hurt. We don’t want to sound “anti-social”…we’re not at all. We just want our client so to know what they can and cannot expect for the amount of time they devote to their digital strategy.
If you would like to discuss the right social media strategy for your business reach out to us HERE. We’ll guide you through the process and give you the benefit of our experience.