by Jeff Gilder | Dec 11, 2015 | Blogs and News
Content Marketing, Brand Journalism, and Advertising ? Be sure you understand the differences among Content Marketing, Brand Journalism, and Advertising. While there are similarities among these three tools, there are distinct differences. Knowing when, where, and how...
by Jeff Gilder | Nov 16, 2014 | Blogs and News
Ranking, being found, and getting the conversion requires strategy and conversion centered website design in today’s digital environment. Looking back, the changes affecting website development that have occurred over the past couple of years, are substantial....
by Jeff Gilder | Sep 20, 2014 | Blogs and News
Here we are finally emerging from the Great Recession, helping our clients take fresh look at business planning for the future new perspectives, and forefront in our efforts is to gradually bridge the gap between traditional and digital thinking. It has become...
by Jeff Gilder | Jul 18, 2014 | Blogs and News
Over the past couple of years there have been major changes to search engine algorithms that have created changes in SEO practices. Gone are the days of (over) stuffing keywords and search terms, along with any pixie dust or magic (apparently) possessed by many of...
by Jeff Gilder | Jul 6, 2014 | Blogs and News
I don’t know about you, but I’ve been getting an increasing number of spam emails and other notifications pushing Facebook ads, or Facebook pay-per-click regardless of the reported facebook ad problems. I’ve even gotten a few with the intro,...
by Jeff Gilder | Jun 23, 2014 | Blogs and News
How to Choose a Website Domain Wondering how to choose a website domain?I wish I could be involved in this decision with every client we gain. Unfortunately we (too often) hear from them after they’ve chosen and purchased their domain. This is one of the most...