What changed
More of your customers now ask an AI assistant instead of scrolling through search results. They type a question into ChatGPT, Claude, Google’s AI Overviews, Perplexity or Copilot and get one written answer back.
That answer usually names two or three businesses, not ten. If the AI can’t find clear, trustworthy facts about you, you aren’t one of them, even if your website looks great and ranks fine in regular search.
Examples of questions your customers are already asking:
- “What are the best condo communities in Murrells Inlet with a pool?”
- “Who sells commercial mowers near Myrtle Beach?”
- “Is there a golf simulator installer on the Grand Strand?”
How AI decides what to say about you
AI tools don’t look at your site the way a person does. They read the text, compare it with what the rest of the web says, and repeat whatever they’re most confident is true.
| What the AI looks for | What hurts you |
|---|---|
| Facts written in plain text on the page | Key details buried in images, sliders, PDFs or pop-ups |
| The same name, address and phone everywhere | Old addresses on directories, a different phone on Google |
| Direct answers to real questions | Vague marketing copy that never says what, where or how much |
| Structured data (schema) that labels your facts | No labels, so the AI has to guess what’s what |
| Permission to read your site | Settings that quietly block AI crawlers |
| Recent, dated content | A blog that stopped in 2021 |
None of this is a trick. It’s making sure the truth about your business is easy to find, easy to read and the same everywhere.
What the AI Discoverability Overhaul does
We work through six steps in order of impact. The first three matter most and cost the least.
- Put your facts in plain text. Who you are, what you sell, where you are, hours, prices or price ranges, service area. Written out on the page, not locked in a graphic.
- Make your facts match everywhere. We line up your website, Google Business Profile, Facebook, Yelp, Apple Maps and the main directories so the name, address and phone are identical.
- Answer the questions people actually ask. A real FAQ page and question-style pages that give a straight answer in the first sentence or two.
- Add schema (structured data). Hidden labels in your site’s code that tell AI and Google exactly what each fact is: your business type, location, FAQs, products or events. We hand-code it; no bloated plugins.
- Open the door to AI crawlers. We check that your site, host and security settings aren’t blocking the bots that ChatGPT, Google, Perplexity and others use to read the web.
- Keep it fresh. A steady run of short, useful posts so AI sees an active, current business.
How we prove it worked
Before we change anything, we ask the major AI tools a set of 10 questions your customers would ask, and we save the answers. About 60 days after launch, we ask the same questions again and show you the two side by side.
You’ll see whether you’re mentioned, whether the facts are right, and whether your website is cited as the source. You also get:
- A written audit of what we found and fixed
- The schema code installed and validated
- A cleaned-up set of business listings
- An FAQ page and starter set of question-style posts
AI tools change often and nobody controls what they say. What we control is giving them the clearest, most consistent facts about you, and that’s what moves the needle.
Next step
We start with a paid AI Visibility Audit: 10 real customer questions run through ChatGPT, Claude, Google’s AI and Perplexity, scored and documented, plus a short written list of what’s holding you back. The audit is $250, and that amount is credited toward the overhaul if you go ahead within 30 days.
Zeus Digital Marketing · Myrtle Beach, SC · zeusdigitalmarketing.com
Is Your Website Visible to AI?
· @Jeff Gilder
What changed
More of your customers now ask an AI assistant instead of scrolling through search results. They type a question into ChatGPT, Claude, Google’s AI Overviews, Perplexity or Copilot and get one written answer back.
That answer usually names two or three businesses, not ten. If the AI can’t find clear, trustworthy facts about you, you aren’t one of them, even if your website looks great and ranks fine in regular search.
Examples of questions your customers are already asking:
- “What are the best condo communities in Murrells Inlet with a pool?”
- “Who sells commercial mowers near Myrtle Beach?”
- “Is there a golf simulator installer on the Grand Strand?”
How AI decides what to say about you
AI tools don’t look at your site the way a person does. They read the text, compare it with what the rest of the web says, and repeat whatever they’re most confident is true.
| What the AI looks for | What hurts you |
|---|---|
| Facts written in plain text on the page | Key details buried in images, sliders, PDFs or pop-ups |
| The same name, address and phone everywhere | Old addresses on directories, a different phone on Google |
| Direct answers to real questions | Vague marketing copy that never says what, where or how much |
| Your facts confirmed by trusted outside sources (directories, local organizations, news) | Your own website is the only place vouching for you |
| Permission to read your site | Settings that quietly block AI crawlers |
| Recent, dated content | A blog that stopped in 2021 |
None of this is a trick. It’s making sure the truth about your business is easy to find, easy to read and the same everywhere.
What the AI Discoverability Overhaul does
We work through six steps in order of impact. The first three matter most and cost the least.
- Put your facts in plain text. Who you are, what you sell, where you are, hours, prices or price ranges, service area. Written out on the page, not locked in a graphic.
- Make your facts match everywhere. We line up your website, Google Business Profile, Facebook, Yelp, Apple Maps and the main directories so the name, address and phone are identical.
- Answer the questions people actually ask. A real FAQ page and question-style pages that give a straight answer in the first sentence or two.
- Add schema (structured data). Labels in your site’s code that tell Google exactly what each fact is: your business type, location, FAQs, products or events. It powers rich results in Google search and backs up the facts on the page. AI tools mostly read the visible page, which is why steps 1–3 come first. We hand-code it; no bloated plugins.
- Open the door to AI crawlers. We check that your site, host and security settings aren’t blocking the bots that ChatGPT, Google, Perplexity and others use to read the web.
- Keep it fresh. A steady run of short, useful posts so AI sees an active, current business.
How we prove it worked
Before we change anything, we ask the major AI tools a set of 10 questions your customers would ask, and we save the answers. About 60 days after launch, we ask the same questions again and show you the two side by side.
You’ll see whether you’re mentioned, whether the facts are right, and whether your website is cited as the source. You also get:
- A written audit of what we found and fixed
- The schema code installed and validated
- A cleaned-up set of business listings
- An FAQ page and starter set of question-style posts
AI tools change often and nobody controls what they say. What we control is giving them the clearest, most consistent facts about you, and that’s what moves the needle.
Next step
We start with a paid AI Visibility Audit: 10 real customer questions run through ChatGPT, Claude, Google’s AI and Perplexity, scored and documented, plus a short written list of what’s holding you back. The audit is $250, and that amount is credited toward the overhaul if you go ahead within 30 days.
Zeus Digital Marketing · Myrtle Beach, SC · zeusdigitalmarketing.com