Before we get into the details of this incredibly insane marketing strategy, let’s cover some basics beginning with the definition of “insanity”. I’ve seen a variety of definitions, but all are very similar to this one from the Merium-Webster’s online dictionary:
Definition of INSANITY
1: a deranged state of the mind usually occurring as a specific disorder (as schizophrenia)
2: such unsoundness of mind or lack of understanding as prevents one from having the mental capacity required by law to enter into a particular relationship, status, or transaction or as removes one from criminal or civil responsibility
3 a : extreme folly or unreasonableness
b : something utterly foolish or unreasonable
Now let’s define the phrase “Marketing Strategy”. There are many variations all very similar to this one:
Definition of MARKETING STRATEGY
A process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.
Albert Einstein said, “The definition of insanity is doing the same thing over and over expecting a different result.”
Now take a look at your current marketing strategy. Are you still hammering the methods that may have once worked, but are no longer effective? Are you locked into the mind-set that out-of-date and old-fashioned strategies will once again bring you the results once common, but long since uncommon? Are you noticing a diminishing return on your out-dated strategies? But, you’re still trying, though fruitlessly, hanging onto the hope you can milk a few more positive results. Now go back and read the first paragraph and reconsider your current state of mind.
It is time to create new strategies. The economy is slowly recovering and many companies have taken advantage of the lull to establish a new direction. Your future success will depend upon how quickly you can embrace and adjust your strategy to the digital world. One of two things will lie in your future…Successful internet marketing strategies, or failure to support, maintain, and grow your client base due to your stubbornness to accept the necessary change.
Seem harsh? It really is! Perhaps the harshness will move you. Day after day, we encounter prospective clients wasting their hard-earned dollars on ineffective and inefficient marketing practices. Each day, forward thinking competitors are taking the clients and prospective clients from those failing to engage. The number one excuse…”I just don’t get it.” You need to start today to “get it”. Begin the process to understand how to harness the power of the web for the sake of your future business.
If you need someone to take the time to help you understand how to create new strategies, drop us a line on our Contact Form HERE.