Have you asked about website maintenance yet? Many people assume that once their site has launched… that’s it… we’re done! Yet, that could not be further from the truth. Now that your site is live, your work has just begun. Your website is a vital piece of your marketing plan. It is a living, breathing “document” that needs to be regularly updated and maintained in order to optimize its performance and results. When visitors come to your site, you want them to see accurate information about your brand. As with most companies, information changes regularly.
From updating your product offerings to understanding your web traffic analytics and making needed adjustments, web maintenance is an on-going requirement. A daily review of your web analytics is optimum, but few people have and/or spend the time to stay on top of it. You should never go longer than three months without a review of your traffic and the key search terms that led visitors to your site. The better and more relevant your content, the better your results will be. Keeping your content fresh is a must. If you don’t have someone on staff who knows how to maintain that information we can do it for you and if you want, we can train you or someone on your staff how to do this.
We have a vested interest in seeing your site succeed. If you’re not successful, we’re not successful. So we want you to get the most from your site.
All website platforms must be kept current with the latest software updates. The necessity to update your website platform may arise from a browser update that requires compatibility adjustments, security threats, or just improvements to enhance performance or the user interface. If you’re not ready to take on this responsibility, we can do it for you, and train you to take over when you’re ready if that is the direction you choose.