Here is our definition: Interactive media is normally a digital method of communication in which user input and feedback are part of the process. A particular platform, such as a social networking site that engages the user enabling the user to “interact” by commenting, sharing photos, or videos is a perfect example of interactive media. A blog roll that allows users to comment could also be considered a form of interactive media. Some feel social media and interactive media are synonymous, but a television or radio program that engages the audience to interact, is “technically” a form of interactive media.

Interactive media marketing is a rapidly growing trend that takes advantage of the social media buzz.

Zeus Digital Marketing can help your company develop an interactive campaign to deliver your message to your targeted audience. Our diverse collection of social radio networks not only offers the element interactivity, but allows you to specifically target the audience that best fits your needs.

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