Interactive media is normally a digital method of communication in which user input and feedback are part of the process. A particular platform, such as a social networking site that engages the user enabling the user to “interact” by commenting, sharing photos, or videos is a perfect example of interactive media. A blog roll that allows users to comment could also be considered a form of interactive media. Some feel social media and interactive media are synonymous, but a television or radio program that engages the audience to interact, is “technically” a form of interactive media.
Interactive media marketing is a rapidly growing trend that takes advantage of the social media buzz. Zeus Digital Marketing can help your company develop an interactive campaign to deliver your message to your targeted audience.